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Branding and Packaging

for 2B Beautiful

2B Beautiful is a cosmetic line designed to help men and women fight aging. The Modum team was thrilled to design this brand’s identity and packaging. The company’s formulation was originated from a family formula in Western Europe. Hence we looked to celebrate the brand’s origins by bringing beautiful embroidery elements into the packaging. With brights young colors the packaging stands out on the shelf while staying clean and sophisticated.