Digital and branding
I've led and collaborated on a series of UX/UI and branding projects across a mix of agencies, companies, and my own ventures. These projects range from digital platforms to consumer products—each one driven by a strong focus on user-centered design and visual storytelling. Whether partnering with creative teams or building from the ground up, I’ve helped define brand identities, design intuitive interfaces, and craft cohesive experiences that bridge physical and digital touchpoints.
WOODA
The journey from wood to furniture
Wooda is a U.S.-based brand specializing in unique, high-end designer furniture crafted from solid wood. We redesigned Wooda’s brand identity and digital presence to create a more engaging and refined experience, ensuring it resonates with their discerning customer base.
Role: Design Director, UX-UI Designer
Market: U.S
Release: 2025
Outpave
Card and Expense Management App
A solution that unifies back office with on-field operations, through a seamless integrated expense management software. By easily allowing administrators to issue prepaid cards, expense reimbursement, and expense management is eliminated. I helped amplify the functionalities on the Administrator Dashboard and led the Mobile App development.
Role: Head of Design
Market: U.S
Release: 2024
Aztro
The World's Design Marketplace
Aztro was the first Wholesale Marketplace dedicated to design-driven products, representing international brands connecting with businesses in the US. The website showcased, promoted, and sold thousands of products.
Role: Design Director
Market: Worldwide
Release: 2020
Consuelo de la vega
Finding the right home
Consuelo de la Vega is a High-end real estate agency in Bogotá, Colombia. The client wanted to capture the high-end market with an online presence that helped showcase the best real estate in the city and streamline a property's sale or rental.
Role: Researcher, UX/UI
Market: Latin AmericaMy
Designer Release:2023
