I think I got more comfortable doing market research and exploring customers’ needs. It is a challenge to look for a vacant spot on the market while trying to fit the brand style into it. I like the part of the course where people get spread into groups and brainstorm ideas together, which brought up some fun ideas. Besides, prototyping with MDF is quite satisfying because of the smooth surface it allows you to create without much effort. And it helps me to focus more on deciding between different forms.